Well, if you know me at all, you know the answer to that. There won’t be any completely un-related eye candy in this game. Eye candy as in cool exhaust pipes or shiny rims or super high tech tuning parts - of course. That’s what it’s all about. Cars. Engines. Driving.
But no one has to this point been able to explain to me, the connection between half naked girls - only there for the show, eye candy material - and racing. At least not in a very persuasive way.
“It’s just the way it is” “It’s always been like that” “There are always grid girls at racing tracks” etc etc.
So fine, I get it. They exist. But WHY?
Let’s say racing games and car sports are considered a male area of interest. It’s for men only. What could be considered “female” areas of interest? Kitchen appliances? Washing machines? How often do you see semi naked men posing next to those, to enhance sales? Like…never?
Why do guys need stereotype images of women to focus on something? Why aren’t we seeing an upgraded version of the “typical male” and “typical female” concept? Why are we still living in the 19th century - or worse - when it comes to these things?
I know men/boys/guys who definetely aren’t like this. Who aren’t afraid of real women. Who don’t buy stupid magazines where page 3 girls take their top off to get ahead in the world. Who see through the artificial layer we seem to cover women in (you know what I mean, mini skirts, huge boobs, unbuttoned shirts, flawless skin, neverending legs and a waist so thin she’ll snap if you touch her).
But where are these men when games are being developed? Is the game industry really such an old fashioned environment, with such gutless creatures, that women in games are destined to be no more than cute props on the sideline? Who is gonna take that step forward, refusing to accept “reality” and change the way we portray women?
Stop hiding behind “we’re just giving people what they want”. Change what people want! Show them an alternative. Find another target group, dare to be different.
God these things make me mad… I’m so annoyed I even missed the PS demo which is now taking place in the conference room. Gotta go.
Happy weekend. Be brave. Think differently. Challenge yourself. Play games. Eat fruit. Read a book. And remember, be nice…
// L